How to Avoid Common Pitfalls and Optimize Your Oracle Cloud Investment
For Immediate Release – Palo Alto, California – April 15, 2025 – Remend, an independent Oracle advisory and software cost optimization firm, is proud to announce that Managing Partner Eric Guyer will be a featured speaker at Ascend 2025, hosted by the Oracle Applications & Technology Users Group (OATUG).
Eric will present a session titled “Maximizing Your Oracle Cloud Apps SubscriptionMaximizing Oracle Cloud Value: Managing Fusion Apps at the Session Level for Smarter Licensing,” where he will share proven strategies for negotiating and managing Oracle Cloud Applications (Oracle Fusion Cloud) deals. Attendees will gain actionable insights on how to reduce Oracle software costs and avoid common contract and subscription pitfalls.
Key topics will include:
- Why starting big with an Oracle Cloud subscription can lead to pricing challenges later on.
- How Oracle protects its on-premises support revenue when its customers transition to cloud.
- Understanding Oracle’s deep discount tactics—and how they can backfire over time due to inflated list prices.
- How to handle multiple Oracle account teams, each with different goals: from new cloud sales to software compliance enforcement.
- Tips for controlling usage and spending to reduce Oracle’s leverage during audits and renewals.
With over 26 years in the enterprise software industry, Eric Guyer is a recognized expert in Oracle licensing, Oracle Cloud negotiations, Oracle audit defense and cost optimization. He began his career at Oracle and has since led consulting practices focused on Oracle Unlimited License Agreements (ULAs), Java licensing and Software Asset Management (SAM).
Before founding Remend, Eric served as the Oracle advisory practice lead at a global software reseller, where he helped clients navigate complex Oracle licensing scenarios and reduce long-term spending. Today at Remend, Eric works closely with CIOs and CFOs to help them control Oracle costs, improve contract terms and avoid costly licensing mistakes.
To learn more about Remend’s Oracle advisory services, visit www.remend.com.
Download the full Press Release.
Session Details:
Oracle Fusion Cloud Applications require a new approach to license and subscription management. Unlike on-premises environments, where usage data can be retained indefinitely, Oracle deletes session data weekly—limiting visibility into actual user activity. This session will explore how to manage Oracle Fusion Cloud at the session level, adding usage intelligence to the Hosted Named User report. Learn how this differs from E-Business Suite, the impact on vendor management, and how Oracle’s shift from à la carte pricing to Suite Professional and Employee SKUs affects negotiations. Attendees will gain insights into leveraging session-level data to optimize costs, mitigate compliance risks, and strengthen their position in Oracle subscription discussions.
Learning Objective #1: Understand how session-level tracking in Oracle Fusion Cloud Applications provides actionable usage intelligence beyond the Hosted Named User report.
Learning Objective #2: Understand the key differences between on-premises license management and cloud subscription management, and how to navigate Oracle’s sales pressure and license audits effectively.
Learning Objective #3: Examine a case study of an Oracle Cloud Applications renewal, detailing Oracle’s approach, the customer’s response to sales pressure, and the final outcome of the negotiation.
